Discussion Questions Essay

2. How do data from qualitative explore disaccord from data in quantitative question?A quantitative research question is an interrogative sentence that asks a question about the likeness that exists between two or more variables. Its purpose is to identify the variables universe investigated and to specify the type of relationship, descriptive, predictive, or causal, being investigated. A qualitative research question asks a question about some process, issue, or phenomenon that is to be explored.5. Assume you atomic number 18 a manufacturer of small kitchen electrics, like Hamilton marge/Proctor Silex, and you want to determine if some innovative designs with unusual shapes and colorise developed for the European market could be successfully marketed in the U.S. market. What qualitative research would you recommend, and why?The US market is very complex and passing different than the European markets. I would employ a combination of interviews and boil down groups. The int erviews would allow the researches the opportunity to go deeper in the causes and effects of the choices that the consumers choose. This will enkindle the data and information to allow the engineers to review the inspects in order to suck in if the concepts argon true. 7. What dilemma does HealthPlus face, and why has the company turned to focus groups for insights?From the readings, I read that Healthplus had a dilemma that was like wellpositioned given the exploitation concern over rampant obesity, especially among youth. .HealthPlus was right when it surmised that consumers are nescient that something healthy open fire taste good. They also learned that there are some triggers they can use for their advertising to get people to carry off healthy. The company turned to focus groups to get information on feeler analysis on the focus group transcript content so that they can get their surveys back quicker to down what they can fix before sending out to consumers.Chapter 81. equality the advantages and disadvantages of the survey to those of thoughtfulness. Under which circumstances could you make a case for exploitation observation?The primary advantage to a survey over that of an observation field of view deals with the actual collection of data. With a survey the data equanimous is normally known and often is directed to specific answers due to the survey format where observational studies collect data in a overemotional way. However, observation can be a useful tool in certain situations. Observation is a very useful tool when the study must be unknown from the participants. In this manner someone can observe and the participants do not know they are involved in a study. This does present an ethical dilemma but often is demand for successful data collection and study.2. What ethical risks are involved in observation? In the use of unnoticeable measures?Any observations that involve individuals who are unaware present ethical concerns. Indi viduals in observation studies that use unobtrusive measures can be sneaky. Meaning the study can be concealed from those involved without their approval. For example, studies that make use of one way mirrors, hidden cameras, hidden microphones, etc.5. The observerparticipant relationship is an important consideration in thedesign of observation studies. What kind of relationship would you recommend in severally of the following cases?a. Observations of professional conduct in the classroom by the student author of a course evaluation guide. Directb. Observation of sell shoppers by a researcher who is interested in determining customer purchase time by type of goods purchased. Concealmentc. Observation of a focus group interview by a client.Indirectd. dominance of individual farm worker organizers in their efforts to organize employees of grape growers. union