The Marketing Management Orientation Yhat the Catholic University of Malawi Follows

THE MARKETING MANAGEMENT ORIENTATION THAT THE CATHOLIC UNIVERSITY OF MALAWI FOLLOWS Marketing is a process by which companies create c ar for for customers and shit unfluctuating customer relationship in order to set aside value from customers in return. No matter what the mart figure is, the connection has to deal with it on day to day buns and endow itself as a successful concern. How the friendship presents itself and its activities to the orb al baseborn for depend very much on a cabal of factors, including among separates: 1. The nature of the product be sold. 2. The beliefs of the stopping point makers. 3. The conclusion of the influences from the environment. 4. customer expectations. A company may be seen as being caring, aggressive, ethical or some other identifying factor which summarizes what the company stands for in the food market place. The perception held by the public may, to a large extent be influenced by the approach or stance that the company adopts. The different approaches to markets are referred to as Marketing Management Orientation. at that place are quin different types as outlined beneath: 1. fruition opinion 2. Product concept 3. Sales concept 4. Marketing concept 5. Societal selling concept action CONCEPT A company adjacent this concept is operate on the idea that the more(prenominal) you can produce the more you can sell. Managers befool that the customers are only interested in the availability of products and of low prices and that marketing is not necessary. This concept allow for work when: 1. The market is low cost and high turnover. 2. on that point is high choose for the product. 3. Buyers are sensitive to price. 4. The organization has the cogency to mass produce. 5. The borderline production cost incurred are low. Companies following production pred ilection gain from: 1. Economies of s! cale 2. Reduced marketing and production cost. 3....If you want to bum about a full moon essay, order it on our website: OrderCustomPaper.com

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