Retailer Ltd SWOT

SWOT ANALYSISSTRENGTHSi. retail merchant enjoys brilliant brand awargonness across India. ii.The products free-swimming at retail merchant adhere to international standards of quality. iii. retailer Ltd has remarkable trade name in all cities where their transshipment centers argon located. iv. retail merchant is able to fork come forth a huge configuration of different brands to its customers both in terms of length & angstrom; breadth. WEAKNESSESi.For the Indian market retail merchant Ltd products are priced on higher(prenominal)(prenominal) end. Hence the company is non able to exploit the capableness of large Indian pose class. ii.The company does not throw out its products aggressively. The focus of the company is on the nose limited to the propaganda of the name of retail merchant while the various brands acquirable at the instals are not mentioned. iii.The company is not involuntary to be flexible in its customer policies, regarding its usage of break vouchers which are the main cum of business to the companyOPPORTUNITIESi.The growth in the buying power of Indian consumers. ii.Acceptance of Shopping Malls by the Indian consumersiii.The increasing awareness of Indian population to personal fake and modern lifestyles. iv.Liberalization of the Indian scrimping and the shift by Indian consumers towards Foreign brandsTHREATSi.Threat from unorganized naval division of the retailing market. ii.The growth of contender in the Retail Industry. iii.Entry of star(p) players like Wal-Mart, Reliance etc into the industry. iv.

Positioning of Retailer as a insert which has a product pawn up up which are priced at a higher end. organisational RESEARCHBackground of the ResearchThough Retailer Ltd is a lead-in retailer in the Indian retailing scenario with around 3500 potentiality customers entering the store on an average, the number of customers that in cosmos buy in the store are only 11%. That means that for every c customers who actually enter the store only 11 customers actually buy. The search was carried out to go through the reasons of this low... If you want to get a ample essay, order it on our website: Ordercustompaper.com

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