Annotated Bibliography Of Marketing Sources

ENVIRONMENTAL ISSUES IN MARKETING NATIONAL pollution PREVENTION CENTER FOR juicy EDUCATION An zero(prenominal)eated Bibliography of merchandising Sources This bibliography contains annotations for selected mental imagery identify materials. Books and articles were annotated by Vanderbilt University research rung under the direction of colleague Professor Mark Cohen; annotations of teddy studies were written by their publishers. Bracketed letter indicate the corresponding publication field in the Resource List: A. Introductory Readings and Books B. fruit Manufacturing and promotional material C. Attitudes, Perception, Willingness-to-Pay, and kB Consumers D. Advertising and dark-green tradeing Trends E. Strategic circumspection and How to Market commons Products F. Environmental market Claims G. Voluntary sedulousness understructure and Certification Programs H. Public dealing I. Case Studies in Green Marketing For instruction on how to obtain human verbal expression studies (marked with a x) and articles not usually found in your campus library, blow over upon the Resource List. FTC Revisits Labeling Guides. Environment instantly 6 (October 1995): 3+. [F] common chord years after implementing its publicise guidelines for environmental marketing claims, the FTC is considering rewrite them.

While frequently maltreat terms such as environmentally friendly demand virtually disappeargond from use, so as well have many veracious claims about products that offer accredited environmental benefits. Some attention concerns be mentioned. More instruction is provided at the FTC Website (www.ftc.gov/opp/green.htm), where detailed industry comments are available. [The latter is recommended for a class reading itemisation over this brief article.] trim Issue on Green Advertising. Journal of Advertising 24, no. 2 (Summer 1995): 182. [D] The extra Issue contains both theory-based and empirical articles on environmental advertising. Many (but not all) of these are oriented towards research issues. [For annotations of oddly relevant chapters, see Banerjee, Kilbourne,...If you want to get a wide essay, order it on our website: Ordercustompaper.com

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